LEARN WITH LASH411

My name is Sandra Duarte. I am a Lash Artist Professional, Web Developer, Educator, Entrepreneur, owner of iLASHART and creator of LASH411. If you've seen the Instagram, then you know what's up.

Before I became a Lash Artist, I worked for an online foreign exchange trading company. I got the job as a temp, but worked my way up to management in a few years. While there, I also attended Beauty School at night to obtain my cosmetology license. While that may sound random, I used to do hair in high school and since I didn’t have a college degree, I figured it would be a great skill/profession to fall back on, considering I didn’t see a career in finance in my future. Our company was acquired by another in London and they sent me on a 2 year assignment to hire and train a new staff to take over. I obtained plenty of valuable experience in this position – Project Manager, Client Services Manager, Operations Manager, Technology Liasion, Accounting Liasion, and the list goes on. This was also the job that got me interested in coding. Anyway, London was where I had my first experience with eyelash extensions.

First I was the client, then I became the artist.

When my assignment ended in 2013, I returned to the USA jobless and registered for my first lash certification, I knew that cosmetology license would come in handy some day. Because I was fresh off of being so business savvy, I already had a business name, website, and cards 3 weeks before the course –I didn’t even know if I was going to like lashing yet! Within my first six months practicing, I was determined to make a business out of it and worked as a mobile classic lash artist going to clients homes, mostly friends and referrals, charging peanuts just for the practice.

When I started to become popular, I moved into a local busy salon. I began to think there were a few things lacking in the industry, like more efficient processes, products and unity, plus easy access to information because I only had a manual and a classic beginner education. I thought I was going to have to start inventing shit, but then I took my first volume training and what I didn’t know was that there was a whole lash world waiting to be discovered. And by now you’re probably thinking “I’m not the only one”, we all share this similar story, don’t we?

I began my volume journey, and instead of inventing products and a collection which was already being done, I created LASH411 because I saw a void in our industry for a place to find reliable information on the craft, inclusive of all products, retailers, and training and make lash friends who could relate. I wanted to created a Lash Artist’s very own Google, Yelp, Amazon, Facebook, and I’m doing it :).

I have trained with some of the best women in our industry from Stefani Altieri, Hilaree Brand, and Elena Asher. I share information with other Lash Artists via LASH411 to encourage and keep it real with the lash community. I am excited to meet other passionate lash artists and teach what I’ve learned by study and experience through a Check the Tech (technique) and Mind Your Own Business (business) workshop. The lash business can be discouraging and unforgiving sometimes, but with the right attitude, tools and knowledge, you can totally do it.  Most of all, I’m just excited to get out there to motivate and inspire you to become better lash artists and businesswomen.

You will take many classes on your lash journey, some will be good, some will be bad, but some will be great. I promise you will be in good hands with me, now let’s go be great together 😉

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HELLO.
NICE TO
MEET YOU.

MY OBJECTIVES

  • To help you grow your business with short and long term goals
  • To show you how to think on your feet and on your own
  • To leave you a more confident lash artist + businesswoman

This page designed by yours truly 😉 Let me show you how! Keep scrolling…

2 Courses in 1.

Handmade + hands on. Let’s tackle lashing techniques and the lash biz, together in a group setting.

Mind Your Own Business

$500

1/2 Day Business Class

Managing your own lash business involves playing different roles including Accountant, Receptionist, Social Media Manager, and Business Manager. Let me show you how to manage your business from your phone, in person and on social media with this unique lash business course.

  • GIFT BAG FROM SPONSORS
  • BUSINESS MANUAL
  • ONGOING MENTORSHIP AFTER COURSE
  • FORMATION [Legally registering your Business]
  • STANDARD OPERATING PROCEDURES [Front End Business]
  • WEBSITE [Domains, Hosts, Website Builders, Website Requirements]
  • EXPENSES [Employees, Recurring, One Time, Inventory, Buying in Bulk, Deductibles]
  • MARKETING [Business Cards, Word of Mouth, Attaining New Clients]
  • PROGRAM SETUP [Payments, Scheduling, Accounting]
  • ACCOUNTING [Taxes, Transactions, Reporting, Programs]
  • PRICING [Choosing a Pricing Model, Best practices]
  • LOCATION [Mobile, Salon, Studio, At Home]
  • MOBILE APPS  [Manage your whole business from your phone]
  • POLICIES [New Client, Transfers, Cancellation, N0-Shows]
  • PROGRAMS [Referral, Loyalty, Birthday, Family]
  • ENVIRONMENT [Ambience, Setup, Dress Code]
  • IMPRESSION [What impression does your business give?]
  • CUSTOMER SERVICE [Best Practices]
  • SOCIAL MEDIA [Instagram, Facebook, Taking Pictures, Protecting your Work]
  • MOBILE APPS [Picture Editing, Watermarking, Logo Stickers]
  • RETAIL [Products you could retail for extra profit]
  • FAQs

All Lash Artist professionals are welcome to participate, there are license or certification pre-requisites.

Check
the Tech

$1250

1 1/2 Day Technique Class

Learn 3 volume techniques as well as tips and speed tricks from the tip master herself plus how to handle different natural lashes. We’ll be going over preparation, application and styling, aftercare, fills, and removals. With application also comes speed tips to get through sets more efficiently. I’ll be bringing my tools, including all of my tweezers, plus you’ll get to try on magnifiers and see which magnification is best for you.

  • GIFT BAG FROM SPONSORS
  • LASH THEORY & MANUAL
  • PRACTICE ON LIVE MODEL(S)
  • CERTIFICATE OF COMPLETION
  • ONGOING MENTORSHIP AFTER COURSE
  • MAGNIFIERS FITTING – we’ll fit you for magnifiers(glasses that will help you see better while lashing) and find out what the right script is for you!
  • KIT
    • Nebulizer
    • Isolating Tweezer
    • 2 Mixed Length Trays
    • Adhesive
    • Creme Remover
    • Biogel Pads
    • Foam Cleanser Bottle
    • Jade Stone
    • Fan

You’ve been classic lashing for a while and not only are you ready to learn something new, but you want to give your clients fuller, darker lashes.

  • EYELASH THEORY [Growth Phases, Natural Lash Lines, Diseases]
  • EYELASH ISSUES [Diseases, Infections, Allergies]
  • SANITATION [Keeping your tools and station clean]
  • PREPPING THE LASHES [Primer, Saline, Cleanser]
  • VOLUME LASHES 101 [Diameters, Curls, Lengths, “D”]
  • STYLING [Choosing a Style, Best Practices, Mapping]
  • ADHESIVES [About, Storage, Characteristics, Requirements, Curing Methods]
  • TWEEZERS [Pick up, Isolation, Tension, Purchasing]
  • FAN CHARACTERISTICS [From creation to pick up]
  • TEXTURE [Layering, Feathering, Capping]
  • REMOVAL [Manual and with Removers]
  • TIPS + TRICKS [Products, Speed]
  • DO’s + DON’Ts

Ready to take your volume to the next level?

  • BEGINNERS RECAP
  • EFFICIENT SETUP [Environment, Equipment, Products, Tools]
  • LASH SMARTER, NOT HARDER [Getting through a set quicker]
  • SPECIALTY LASHES [L Curl, Mixed Lengths, Mixed Curls]
  • APPLICATION OBJECTIVES [Placement, Direction, Fan + Adhesive Pickup]
  • FILLS [Capping, Prepping the Line, Planning, Consistency]
  • TROUBLESHOOTING [Retention, Know Your Client]
  • TRICKY LASH LINES [Gaps, Difficult Natural Lashes]
  • FINER DIAMETERS, SHORTER LENGTHS [5, 6, 7 mm + .03, .04, .05mm]
  • WATCH YOU WORK [Sometimes you just need someone to watch what you’re doing]
  • Q&A [Pick my brain about anything]
  • For the Technique class, a state license, where applicable, is required. If you reside and practice in a state that has no state requirements for eyelash artists, please indicate this on your pre-enrollment form.
  • You have classic lash experience and/or completed a classic lash certification.
  • You are comfortable holding tweezers and isolating.
  • You understand basic lashing terminology like ‘adhesive’, and ‘retention’.
  • Bring Your Own [BYO] – Isolation Tweezer, Lash Palette, Mask for your own comfort
  • Secure 1-2 models, with or without eyelash extensions. If you need a model, check that box on your enrollment and I’ll get one for you!

Business
+ Technique

$1500

2 Day Business + Technique

MIND YOUR OWN BUSINESS Managing your own lash business involves playing different roles including Accountant, Receptionist, Social Media Manager, and Business Manager. Let me show you how to manage your business from your phone, in person and on social media.

CHECK THE TECH Learn 3 volume techniques as well as tips and speed tricks from the tip master herself plus how to handle different natural lashes. We’ll be going over preparation, application and styling, aftercare, fills, and removals. With application also comes speed tips to get through sets more efficiently. I’ll be bringing my tools, including all of my tweezers, plus you’ll get to try on magnifiers and see which magnification is best for you.

  • GIFT BAG FROM SPONSORS
  • KIT
    • Nebulizer
    • Isolating Tweezer
    • 2 Mixed Length Trays
    • Adhesive
    • Creme Remover
    • Biogel Pads
    • Foam Cleanser Bottle
    • Jade Stone
    • Fan
  • For the Technique class, a state license, where applicable, is required. If you reside and practice in a state that has no state requirements for eyelash artists, please indicate this on your pre-enrollment form.
  • You have classic lash experience and/or completed a classic lash certification.
  • You are comfortable holding tweezers and isolating.
  • You understand basic lashing terminology like ‘adhesive’, and ‘retention’.
  • Bring Your Own [BYO] – Isolation Tweezer, Lash Palette, Mask for your own comfort
  • Secure 1-2 models, with or without eyelash extensions. If you need a model, check that box on your enrollment and I’ll get one for you!
    WORKSHOP DATES + CITIES
    • JUL 30-31 | HOUSTON, TX | VOL BEGINNERS + MYOB
    • AUG 13-14 | NEW YORK, NY| VOL ADVANCED + MYOB
    • AUG 20 | MIAMI, FL | MIND YOUR OWN BUSINESS
    • AUG 27-28 | LOS ANGELES | VOL ADVANCED
    DAY 1
    Business + Technique

    10a – 2p Business Class

    2-230 Lunch

    230p -5p Technique Class

    5-6p Q&A + Product Play

    DAY 2
    Technique

    10a-1p – Technique Class

    1-130p Lunch

    130 -530p Model Full Set, Fill, + Removal

    530p-6p – Q&A, Mentorship Details

    Follow up calls to be scheduled one(1) week from class, and one(1) month from class to discuss student progress.

    WORKSHOP SPONSORS

    Our sponsors are hooking you up with some of their amazing products for your gift bags!

    PRE-ENROLL

    Pre-enroll in a workshop, private training, mentorship, or contact me for development of your lash business website.

    CONTACT US

    Send us an email with feedback or suggestions and we'll get back to you, asap.

    Sending

    ©2017 LASH411 BETA

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