LEARN WITH LASH411

My name is Sandra Duarte. I am a Lash Artist Professional, Web Developer, Educator, Entrepreneur, owner of iLASHART and creator of LASH411. If you've seen the Instagram, then you know what's up.

Before I became a Lash Artist, I worked for an online foreign exchange trading company. I got the job as a temp, but worked my way up to management in a few years. While there, I also attended Beauty School at night to obtain my cosmetology license. While that may sound random, I used to do hair in high school and since I didn’t have a college degree, I figured it would be a great skill/profession to fall back on, considering I didn’t see a career in finance in my future. Our company was acquired by another in London and they sent me on a 2 year assignment to hire and train a new staff to take over. I obtained plenty of valuable experience in this position – Project Manager, Client Services Manager, Operations Manager, Technology Liasion, Accounting Liasion, and the list goes on. This was also the job that got me interested in coding. Anyway, London was where I had my first experience with eyelash extensions.

First I was the client, then I became the artist.

When my assignment ended in 2013, I returned to the USA jobless and registered for my first lash certification, I knew that cosmetology license would come in handy some day. Because I was fresh off of being so business savvy, I already had a business name, website, and cards 3 weeks before the course –I didn’t even know if I was going to like lashing yet! Within my first six months practicing, I was determined to make a business out of it and worked as a mobile classic lash artist going to clients homes, mostly friends and referrals, charging peanuts just for the practice.

When I started to become popular, I moved into a local busy salon. I began to think there were a few things lacking in the industry, like more efficient processes, products and unity, plus easy access to information because I only had a manual and a classic beginner education. I thought I was going to have to start inventing shit, but then I took my first volume training and what I didn’t know was that there was a whole lash world waiting to be discovered. And by now you’re probably thinking “I’m not the only one”, we all share this similar story, don’t we?

I began my volume journey, and instead of inventing products and a collection which was already being done, I created LASH411 because I saw a void in our industry for a place to find reliable information on the craft, inclusive of all products, retailers, and training and make lash friends who could relate. I wanted to created a Lash Artist’s very own Google, Yelp, Amazon, Facebook, and I’m doing it :).

I have trained with some of the best women in our industry from Stefani Altieri, Hilaree Brand, and Elena Asher. I share information with other Lash Artists via LASH411 to encourage and keep it real with the lash community. I am excited to meet other passionate lash artists and teach what I’ve learned by study and experience through a Check the Tech (technique) and Mind Your Own Business (business) workshop. The lash business can be discouraging and unforgiving sometimes, but with the right attitude, tools and knowledge, you can totally do it.  Most of all, I’m just excited to get out there to motivate and inspire you to become better lash artists and businesswomen.

You will take many classes on your lash journey, some will be good, some will be bad, but some will be great. I promise you will be in good hands with me, now let’s go be great together 😉

LASH411 on Instagram

HELLO.
NICE TO
MEET YOU.

MY OBJECTIVES

  • To help you grow your business with short and long term goals
  • To show you how to think on your feet and on your own
  • To leave you a more confident lash artist + businesswoman

This page designed by yours truly 😉 Let me show you how! Keep scrolling…

IN PERSON

CHECK THE TECH

Handmade + hands on. Let’s tackle lashing techniques, together.

  • MIND YOUR OWN BUSINESS Class
  • LASH THEORY
  • PRACTICE ON LIVE MODEL(S)
  • CERTIFICATE OF COMPLETION
  • ONGOING MENTORSHIP AFTER COURSE
  • SUPER KIT filled with some of my favorite products from around the industry hand picked by LASH411. Kit will slightly vary between Beginners and The Experienced.

You’ve been classic lashing for a while and not only are you ready to learn something new, but you want to give your clients fuller, darker lashes.

  • EYELASH THEORY [Growth Phases, Natural Lash Lines, Diseases]
  • EYELASH ISSUES [Diseases, Infections, Allergies]
  • SANITATION [Keeping your tools and station clean]
  • PREPPING THE LASHES [Primer, Saline, Cleanser]
  • VOLUME LASHES 101 [Diameters, Curls, Lengths, “D”]
  • STYLING [Choosing a Style, Best Practices, Mapping]
  • ADHESIVES [About, Storage, Characteristics, Requirements, Curing Methods]
  • TWEEZERS [Pick up, Isolation, Tension, Purchasing]
  • FAN CHARACTERISTICS [From creation to pick up]
  • TEXTURE [Layering, Feathering, Capping]
  • REMOVAL [Manual and with Removers]
  • TIPS + TRICKS [Products, Speed]
  • DO’s + DON’Ts

You’ve been volume lashing for a bit, and either need some reassurance or you’re ready to learn a few tricks.

  • BEGINNERS RECAP
  • EFFICIENT SETUP [Environment, Equipment, Products, Tools]
  • LASH SMARTER, NOT HARDER [Getting through a set quicker]
  • SPECIALTY LASHES [L Curl, Mixed Lengths, Mixed Curls]
  • APPLICATION OBJECTIVES [Placement, Direction, Fan + Adhesive Pickup]
  • FILLS [Capping, Prepping the Line, Planning, Consistency]
  • TROUBLESHOOTING [Retention, Know Your Client]
  • TRICKY LASH LINES [Gaps, Difficult Natural Lashes]
  • FINER DIAMETERS, SHORTER LENGTHS [5, 6, 7 mm + .03, .04, .05mm]
  • WATCH YOU WORK [Sometimes you just need someone to watch what you’re doing]
  • Q&A [Pick my brain about anything]
  • You are a licensed cosmetologist or esthetician in your state.
  • You have already completed a classic lash certification.
  • You have been lashing actively for a minimum of 6 months to 1 year.
  • You understand basic lashing terminology like ‘adhesive’, and ‘retention’.
  • Bring Your Own [BYO] – Tweezers, Palette
  • Secure 1-2 models, with or without eyelash extensions.
  • If you have a smartphone, tablet, laptop, bring it and your charger!
  • Training Days are Sundays-Mondays from 10a-6p
  • [GROUP] 2 days – $1500/person Class sizes are kept small, up to 4 students, so you receive individual attention too!
  • [PRIVATE] 2 Days – $2000 + ME2U travel Just the two of us! Unlike other private trainings, this one on one training is in the comfort of your own studio. That’s right, I’ll come to you! The advantage here is learning in your own environment. I’ll be able to advise you accordingly because we’ll be in your zone plus we can review your business and website and help implement recommendations on the spot.

Partial (50%) tuition to reserve a spot. Full tuition is due 30 days prior to class date.

IN PERSON / MENTORSHIP / FOR HIRE

MIND YOUR OWN BUSINESS

Managing your own lash business requires you to wear a few different hats.

ALL BUSINESS, NO TECHNIQUE

Taken enough technique classes or interested in just the lash business alone? You can participate in this course at a group class.

Each attendee will receive a goodie bag!

  • FORMATION [Legally registering your Business]
  • STANDARD OPERATING PROCEDURES [Front End Business]
  • WEBSITE [Domains, Hosts, Website Builders, Website Requirements]
  • EXPENSES [Employees, Recurring, One Time, Inventory, Buying in Bulk, Deductibles]
  • MARKETING [Business Cards, Word of Mouth, Attaining New Clients]
  • PROGRAM SETUP [Payments, Scheduling, Accounting]
  • ACCOUNTING [Taxes, Transactions, Reporting, Programs]
  • PRICING [Choosing a Pricing Model, Best practices]
  • LOCATION [Mobile, Salon, Studio, At Home]
  • MOBILE APPS  [Manage your whole business from your phone]
  • POLICIES [New Client, Transfers, Cancellation, N0-Shows]
  • PROGRAMS [Referral, Loyalty, Birthday, Family]
  • ENVIRONMENT [Ambience, Setup, Dress Code]
  • IMPRESSION [What impression does your business give?]
  • CUSTOMER SERVICE [Best Practices]
  • SOCIAL MEDIA [Instagram, Facebook, Taking Pictures, Protecting your Work]
  • MOBILE APPS [Picture Editing, Watermarking, Logo Stickers]
  • RETAIL [Products you could retail for extra profit]
  • FAQs
  • Internet/Wi-Fi
  • Laptop or Computer
  • Mobile Smartphone or Tablet

This course is already included in Technique tuition, however, if you’re interested in taking the Business class only, no problem!

  • [GROUP] 1/2 day – $500 You can join the business portion of our in-person group classes.
  • [MENTORSHIP] 1 Hour – $75 We can discuss setting up and managing your business and lashing clients over the phone, Facetime, or Skype.
  • [HIRE LASH411]  Starting at $350 If you’re not computer or web savvy and would like to hire Sandra to set up your lash website for you, schedule a free consultation so we can determine your needs.

Partial (50%) tuition to reserve a spot. Full tuition is due 30 days prior to class date.

DAY 1
Business + Technique

10a – 2p Business Class

230p -5p Demonstration + Theory

5-6p Q&A + Product Play

DAY 2
Technique

10a-1p – Theory, Warm up

130 -530p Model Full Set, Fill, + Removal

530p-6p – Q&A, Mentorship Details

*All Lash Artist Professionals welcome.

WORKSHOP DATES + CITIES
  • MAY 30-31 | OAKLAND, CA | BEGINNERS + MYOB
  • JUN 11-12 | ATLANTA, GA | BEGINNERS + MYOB
  • JUN 26-27 | LAS VEGAS, NV | BEGINNERS + MYOB
  • JUL 9-10 | NEW JERSEY | BEGINNERS + MYOB
  • JUL 16-17 | DALLAS, TX | BEGINNERS + MYOB
  • JUL 30-31 | HOUSTON, TX | BEGINNERS + MYOB
  • AUG 13-14 | NEW YORK, NY| BEGINNERS + MYOB
  • AUG 20 | MIAMI, FL | MIND YOUR OWN BUSINESS

LET'S DO THIS

Enroll in an in-person training, mentorship or hit me up if you need development of your website.

CONTACT US

Send us an email with feedback or suggestions and we'll get back to you, asap.

Sending

©2017 LASH411 BETA

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